Go To Market strategy
Market Definition
We research and define target-market for sales, and create a gantt for the launching and penetration.
Content & Community
Providing a content marketing plan, as a key for generating interest and traffic to your site. Moreover, we will characterize and build an active online community for the brand.
User Pain Point Mapping
Identifying and specifying the pain points, while establishing solutions and messaging.
Product Messaging and Positioning
Using competitive analysis, we define your business starting-point vs. where you would like it to be. This clarifies your Unique Selling Proposition (USP), with which we will build a messaging strategy accordingly.
Buyer Funnel Strategy
Planning product/service awareness and the optimal ways to generate and convert leads to paying customers.
Media Channels - Distribution Model
Planning how the product or service will be delivered to the customer, while specifying the various paid and organic channels including KPIs and budgets .